On 16 April, the United Nations Development Programme (UNDP ) Lebanese Elections Assistance Project (LEAP), funded by the EU and USAID, developed and launched a public media awareness campaign – “Get out the Vote” – aiming to encourage the young and first-time voters to participate in the parliamentary elections. The campaign stressed on the importance of the youth participation in the electoral process and aimed at providing and reminding the citizens of the essential electoral information on how to vote.
The campaign run from 16 April to 4 May, and entailed many communication tools such as TV, cinema & radio spots and printed visuals (for unipoles, LED screens, posters and press ads).
The TV spots are accessible here:
Within the project’s framework to provide voter education materials, 3 animation clips were developed addressing the young and first-time voters and included information on:
Moreover, a mock voting booth was developed and delivered to more than 10 universities across Lebanon branded with the message of the campaign. Flyers, demonstrating in illustrations the voting process step by step, were also distributed to the students in campus.
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The EU-funded UNDP Lebanese Elections Assistance Project (LEAP) started its activities in October 2012 with the main objective to strengthen the institutional capacity of the national institutions and stakeholders in terms of electoral management and administration, for the conduct of credible, periodical, transparent and inclusive elections in Lebanon.
To achieve these objectives, UNDP LEAP works closely with the Ministry of Interior and Municipalities (MoIM), responsible for electoral management, administration and overall electoral operations. The project also supports other electoral stakeholders, such as the Constitutional Council, State Council, Supervisory Commission for the Election (SCE), judicial bodies and works in close cooperation with civil society organizations (CSOs). Within this context, UNDP LEAP provides electoral technical assistance and advisory support focused on: 1) management & administration of elections; 2) supervisory commission for elections; 3) voter education; 4) electoral dispute resolution; and 5) women’s participation in elections.